Leverage mobile ordering app to market your business locally

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Ordering Application / 21.02.2017
Business Mobile Applications

Business promotion and development

Many local businesses around the world are turning to developing their own mobile ordering applications. More and more local businesses have started to comprehend the importance of mobile app in promoting and developing their business. Many local businesses have seen a sudden surge in business after deploying mobile ordering apps.

The mobile app, when used strategically, can be very useful in promoting and developing your business, and even catapulting it to a whole new level. Most business, even if they have a mobile app, limit the usage of their app to ordering and billing. However, through developing proper strategies and deploying the push notifications in the mobile app, the local businesses have a lot to gain.

Mobile ordering app improves customer engagement

Mobile ordering app can be used to increase customer engagement in numerous ways. Push notifications, which are inbuilt into the app can be utilized to keep the customer engaged with the app. The app can be used to send periodic reminders to the customer to check out the exciting new offers on the app. It can also be used to remind the customer if he has an outstanding purchase waiting for the completion of payment by the customer.

Moreover, mobile ordering app can be integrated with email and SMS to exploit the benefits of SMS and email marketing. When used together, SMS marketing, Email marketing, and Push Notification marketing from the mobile app can prove to be invincible marketing combination.

Mobile app makes your business stand out

In the modern times, more and more local businesses are turning towards developing their own mobile applications to engage with the consumer. Although, there are still a large number of businesses who have no clue as to what they are losing out if they dont have a mobile app. Hence, if you decide to develop a mobile ordering app for your business, then you will have an added advantage over all other businesses who dont have one. Further, if your business has a mobile app listed on app stores, then the search engines deem your business to be more credible and thus rank it higher in their SERPs.

Mobile ordering app strengthens your online presence

As discussed above, if your local business has a mobile app listed on app stores, then the search engines deem your business to be more credible. The direct effect of this credibility can be seen on the SEO rankings of the website of your business. Further, when you have a website and a mobile app, the online presence of your business increases. As your website rises in the SERPs because of the popularity of your mobile app, your business will gain more online recognition. Moreover, you can also exploit the power of Google AdWords through deploying your mobile ordering app and by promoting it locally.

Online presence means better reach to a wider audience

If your business has a mobile ordering app, then your business will also have a website which works in association with the app. With a website and a mobile app listed on different app stores, your business will have a better online presence. Better online presence directly translates to a better outreach to a wider segment of the audience through the internet. More people can discover your business through your mobile app on the app stores and your website, than through local offline advertising. A better outreach to a wider audience through your mobile ordering app means that your business will have an added advantage and added the revenue stream.

Mobile app builds the ability of a business to gain trust

Most businesses limit their online presence to only a website because they think that mobile applications are not worthy investments. However, apart from all the above benefits, which can be used to promote your business, most people tend to forget that mobile app adds credibility to your business. Moreover, you can also use the credibility to promote your business locally and increase the customer engagement of your business. Furthermore, increased customer engagement also means more promotion for the business, and thus, more revenues. The customers will see your business as an established and trustworthy business as compared to other businesses, and thus, you can also exploit the power of mobile app to establish the reputation of your brand.

Cygneto Mobile Ordering App highlights your brand value

Cygneto offers an easy way to create a customized mobile ordering app for your business based on its app development solution Cygneto Mobile Ordering App. With the Cygneto Mobile Ordering App, you can create your own mobile stores and implement your own designs for the store in the app. Moreover, you can easily upload and manage the product catalog from the back end. Furthermore, it also offers the integrated facility to launch and market the mobile ordering app for your business on multiple channels. The app comes with different integrations.

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